Questions

1. Every five to seven years, Disney can sell the same products toan entirely new audience (i.e., the next generation). The brandacts as a guarantor of the quality of the movie. You can never knowwhat a movie will be like until you have seen it, but a Disneymovie for the children always has a certain standard. (30points)
   1. Is the animated cartoon industry an attractive industry? Baseyour arguments on the attractiveness of the animated industrythrough Porter’s framework. Please identify who the suppliers,buyers, substitutes, new entrants, and rivalries are in the focalindustry, indicates whether Disney faces a high or low threat fromeach force, explain why these threats are high versus low? What arethe signs of threat for each force?
   2. Pick another industry Disney is currently competing in. IsIndustry X an attractive industry? Base your arguments on theattractiveness of Industry X through Porter’s framework. Pleaseidentify who the suppliers, buyers, substitutes, new entrants, andrivalries are in the focal industry, indicates whether Disney facesa high or low threat from each force, explain why these threats arehigh versus low? What are the signs of threat for each force?

Five forces	Animated Cartoon	Industry X
The threat of new entrants
The threat of buyers
The threat of suppliers
The threat of substitutes
The threat of rivalries