Question: In a small scale market study investigating brandliking (Y) for product variations with...

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Accounting

Question: In a small scale market study investigating brandliking (Y) for product variations with differen...
In a small scale market study investigating brand liking (Y) forproduct variations with different moisture content (X₁)and sweetness (X₂), the following data wereobtained.
Product
Variation
Moisture
Content
Sweetness
Liking
1
4
2
64
2
4
4
73
3
4
2
61
4
4
4
76
5
6
2
72
6
6
4
80
7
6
2
71
8
6
4
83
9
8
2
83
10
8
4
89
11
8
2
86
12
8
4
93
13
10
2
88
14
10
4
95
15
10
2
94
16
10
4
100
Problem: Regress Liking on each of the other two factorsindependently. Regress Liking on both of the two other factorssimultaneously. Discuss results. Based on the multiple regression,what would the expected liking for a product variation thatincludes 7 moisture content and 5 sweetness? Is this a validexpectation? Why or why not?

Answer & Explanation Solved by verified expert

4.5 Ratings (651 Votes)

We have analyzed the data provided using the regressionfeature from Microsoft Excel Available in the data analysissectionThe result of moisture as independent factor is shownbelowIn the results the key statistics that we need to look atis the R square value This value varies from 0 to See Answer

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In: AccountingQuestion: In a small scale market study investigating brandliking (Y) for product variations with differen......Question: In a small scale market study investigating brandliking (Y) for product variations with differen...In a small scale market study investigating brand liking (Y) forproduct variations with different moisture content (X1)and sweetness (X2), the following data wereobtained.ProductVariationMoistureContentSweetnessLiking14264244733426144476562726648076271864839828310848911828612849313102881410495151029416104100Problem: Regress Liking on each of the other two factorsindependently. Regress Liking on both of the two other factorssimultaneously. Discuss results. Based on the multiple regression,what would the expected liking for a product variation thatincludes 7 moisture content and 5 sweetness? Is this a validexpectation? Why or why not?

Product Variation	Moisture Content	Sweetness	Liking
1	4	2	64
2	4	4	73
3	4	2	61
4	4	4	76
5	6	2	72
6	6	4	80
7	6	2	71
8	6	4	83
9	8	2	83
10	8	4	89
11	8	2	86
12	8	4	93
13	10	2	88
14	10	4	95
15	10	2	94
16	10	4	100