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Corporate social responsibility and the balanced scorecard

Eagle Steel Inc. is completely powered by the city power grid, but management is considering switching fuel sources in an effort to improve the publics perception of the companys corporate social responsibility. Within the next 10 years, management wants the company to be completely solar and wind powered and to market this change through company advertising. Upon consulting with Eagle Steel, you have determined that an appropriate course of action is to include this CSR activity as a strategic objective on the companys current balanced scorecard.

1. Identify the performance perspectives for the CSR strategic objective. a. Financial perspective b. Customer performance perspective c. Employee welfare perspective d. External perspective

2. Identify the performance metric for the objective. a. Measuring the percentage of solar and wind energy usage and the dependency level with the city power grid b. CSR perception survey c. Measuring the percentage of production d. Measuring the percentage of sales

3. Identify the yearly performance target of the company for the performance metric. a. 20% increase every year is expected in solar and wind energy generation. So that the company can achieve 100% solar and wind energy in 10 years. b. 10% increase every year is expected in solar and wind energy generation. So that the company can achieve 100% solar and wind energy in 10 years. c. 5% increase every year is expected in solar and wind energy generation. So that the company can achieve 100% solar and wind energy in 10 years. d. 7% increase every year is expected in solar and wind energy generation. So that the company can achieve 100% solar and wind energy in 10 years.