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Question: Cite the strategic profile and briefly explain why you agree or disagree with the results below.

Company: General Motors

Internal Strategic Position					External Strategic Position
Competitive Advantage (CA) (-6 Worst, -1 Best)					Industry Stability (IS) (+1 Worst, +6 Best)
*Market Share			-3	*Growth Potential				6
*Product Quality			-2	*Resource Utilization				5
*Brand Image			-1	*Global Reach				2
*Customer Service			-1	*Extent Leveraged				6
*Customer Loyalty			-3	*Barriers to Entry				6
*Manufacturing Experience			-4	*Competitive Pressure				5
Average			-2.3	Average				5
Total X Axis Score:				2.7
Financial Strength (FS) (+1 Worst, +6 Best)				Environmental Stability (ES) (-6 Worst, -1 Best)
*Return on Assets			5	*Competitive Pressure				-3
*Inventory Turnover			4	*Competing Products Price				-3
*Net Profit Margin			4	*Product Demand				-2
*Current Ratio			3	*Inflation Rates				-4
*Gross Margin			3	*Technological Changes				-3
*Total Debt/Total Capital			5	*Price Elasticity of Demand				-3
Average			4	Average				-3
Total Y Axis Score:				1

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