QUESTION 2:(15 marks) 395 000 people were tuned into MasterChef in its timeslot at the...
50.1K
Verified Solution
Link Copied!
Question
Finance
QUESTION 2:(15 marks) 395 000 people were tuned into MasterChef in its timeslot at the Weekends and had an opportunity to see "Kitchen Cabinet" television commercial aired during that program. A 25 sec commercial costs RM 30 000 on this program during the 2016 season. (a) Calculate the CPM (5 marks) (b) Refer to the above information: assume the target market for Kitchen Cabinet products consist of women aged 18 to 25 years that equal to 38% of the total audience. Calculate the CPM-TM. (5 marks) (c) State any FIVE (5) importance of CPM value in media planning
Get Answers to Unlimited Questions
Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!
Membership Benefits:
- Unlimited Question Access with detailed Answers
- Zin AI - 3 Million Words
- 10 Dall-E 3 Images
- 20 Plot Generations
- Conversation with Dialogue Memory
- No Ads, Ever!
- Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!
Other questions asked by students
StudyZin's Question Purchase
1 Answer
$0.99
(Save $1 )
One time Pay
- No Ads
- Answer to 1 Question
- Get free Zin AI - 50 Thousand Words per Month
Best
Unlimited
$4.99*
(Save $5 )
Billed Monthly
- No Ads
- Answers to Unlimited Questions
- Get free Zin AI - 3 Million Words per Month
*First month only
Free
$0
- Get this answer for free!
- Sign up now to unlock the answer instantly
You can see the logs in the Dashboard.