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Question 2 Read the extract below and answer the questions that follow Strawberry international wishes to conduct a...

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Operations Management

Question 2

Read the extract below and answer the questions thatfollow

Strawberry international wishes to conduct a researchstudy using their employees as key participants. The organizationmaintains a global footprint and employs over 25 000 employees atseveral branches worldwide.

2.1 Discuss the reasons why sampling such a populationis necessary. (10)
Additional research is required. Read, understand and supplySection 4:sampling

2.2 Describe four types of non-probability sampling.(8)
Additional research is required. Read, understand and apply section4: sampling

2.3 Critical analyse the principles of simple randomsampling. (12)
Additional research is required. Read, understand and supplySection 4: sampling

Answer & Explanation Solved by verified expert
4.0 Ratings (584 Votes)
21 Strawberry International has a customer base of over 25000 It plans to conduct a research study that will include its employees Since the number of employees is large and scattered it cannot go and directly consult each employee as this procedure will be tiresome and timeconsuming The best way to carry out the process is through sampling Sampling is the process of selecting a group of people from the population on which the analysis or study is to be conducted Samples represent the population It is expected that the samples will have the characteristics of the population from which they are drawn Hence drawing a sample and conducting research will yield the same result as conducting the study on a population Here the company wishes to involve its employees in the research study to come out with productive ideas The employees are the key drivers of    See Answer
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