Question 2: Product offering and targeting (30 marks, 300 words) Discuss the three levels of a product...

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Question 2: Product offering and targeting (30 marks,300 words)
Discuss the three levels of a product by using Starbucks’Vanilla Latte as an example.
Discuss the four targeting strategies. Which targeting strategydoes Starbucks use for its Vanilla Latte beverage? Justify youranswer. (Check Starbucks website if you are not familiar with thisproduct)

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Discuss the three levels of a product by using Starbucks Vanilla Latte as an example The three levels of a product include core actual and augmented product The core merchandise explains the benefits the coffee brings to gives the customers The actual merchandise is the concrete service or product and is connected to the design and physical quality The augmented product includes the nonphysical elements of the product Starbucks Vanilla Latte core product gives nutritional benefits to See Answer

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