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QUESTION 2 In choosing appropriate personality for use as Source, marketers should recognize that the target audience...

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Advance Math

QUESTION 2
In choosing appropriate personality for use as Source,marketers should recognize that the target audience can only behighly persuaded when it perceives the personality as reflectingtheir self-image. Define and explain in your own words what Sourceis in marketing communications? What considerations shouldmarketers take when choosing a celebrity to endorse their brand orproduct? Discuss with relevant examples six (6) factors.
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