Question 16(5 points) Which of the following pairs of variables directly determines the REVENUE...

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Accounting

Question 16(5 points)
Which of the following pairs of variables directly determines the REVENUE in a
business?
fixed and variable costs
price and quantity
selling price and variable cost
operating expenses and net income
Question 17(5 points)
Which of the following best describes "net marketing contribution?"
An interim level of profit that results when all marketing and sales expenses are
subtracted from gross profit
A type of programmed fixed costs incurred to stimulate demand or generate
sales volume
The first level of profit in a business after cost of goods sold (COGS) is totaled
and subtracted from sales revenue
The percentage return earned by the company for every dollar invested in
marketing
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