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Question 1: Strategic Management Accounting: COVID 19 has recently affected every aspect of business...

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Accounting

Question 1: Strategic Management Accounting:

COVID 19 has recently affected every aspect of business operation especially the airline industry. The International Air Transport Association (IATA) said 2020 was a catastrophe for the sector as the Covid-19 pandemic closed borders, slashed travel, and smashed the finances of airlines. Air NZ adjusted its business quickly to manage the impact of Covid-19 (http://nzx-prod-s7fsd7f98s.s3-website-ap-southeast-2.amazonaws.com/attachments/AIR/358759/329436.pdf).

Do short research on Air NZ.

  1. Describe three layers of the external environment around Air NZ. Your answer should be specific to Air NZ.
  2. Describe how Covid-19 has impacted Air NZs business. Your answer should be specific to Air NZ.
  3. What key information you would suggest to the Chief Executive Officer (CEO) of Air NZ to formulate a strategy to survive in the Covid-19 period. In your answer, you MUST identify and discuss a suitable strategy for Air NZ.

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