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Question #1 Point amusement park management is preparing the park's annual promotional plan for the...

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Accounting

Question #1 Point amusement park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising alternatives, as well as the maximum number of placements available in each medium. Given an advertising budget of $240,000, how many placements should be made in each medium to maximize total audience exposure? Formulate this as a linear programming problem and in one sentence, briefly discuss your findings.

Type

Cost

Maximum number

Exposure

Newspaper

1750

70

80,000

Television

200

40

120,000

Radio

740

40

45,000

Shows

200

4

10,000

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