Question 1: Indexes Evaluation The business reports of Hotel Olemiss are as follows: The competitive...
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Question 1: Indexes Evaluation The business reports of Hotel Olemiss are as follows: The competitive sets are as follows: Hotel Qlemiss has a total of 200 room for sale per day. Based upon this information, please write down your answers: A. What is the GOPAR in September? B. What are the occupancy, ADR, and RevPAR indexes? List each of the indexes. After reviewing this information, how did Hotel Qlemiss perform in September? How would you suggest the hotel improve the performance? (To receive the full credit, please show your full calculations) Question 2: Displacement Analysis in event planner has contacted Hotel Qlemiss, regarding potentially booking a group which would require 170 rooms per night or three nights (i.e., a total of 510 rooms). This group has never stayed in Hotel Olemiss, before. The event is held annually ind has many families attending. Jsing the specifications below, determine whether or not the hotel should accept the proposed business. 1. The planner is looking at bringing her group to the hotel during peak season, which all rooms would be sold out (200 rooms per day). The average daily rate for transient travelers during the proposed dates is $125. The event planner is requesting a $100 group rate. 2. Food and beverage revenue will displace revenues from the restaurant. In other words, the restaurant will be closed for 3 days and serve the food functions only for the event. It is estimated that catering F\&B revenues will amount to $50,000 from the event group, while restaurant revenues normally generate $4,000 per day. 3. Banquet food cost is 30% of the revenue, while restaurant food cost is 33%. 4. The labor percentage in banquets is 25%, while in the restaurants it is 20%. 5. The group will pay $7,000 fee for the venue and equipment rental. Based on the information above, please fill out the blanks. Should the hotel accept this group business? Why or why not? (Note: this is not a yes or no answer. Your response will be evaluated vased on your rationale.) Question 1: Indexes Evaluation The business reports of Hotel Olemiss are as follows: The competitive sets are as follows: Hotel Qlemiss has a total of 200 room for sale per day. Based upon this information, please write down your answers: A. What is the GOPAR in September? B. What are the occupancy, ADR, and RevPAR indexes? List each of the indexes. After reviewing this information, how did Hotel Qlemiss perform in September? How would you suggest the hotel improve the performance? (To receive the full credit, please show your full calculations) Question 2: Displacement Analysis in event planner has contacted Hotel Qlemiss, regarding potentially booking a group which would require 170 rooms per night or three nights (i.e., a total of 510 rooms). This group has never stayed in Hotel Olemiss, before. The event is held annually ind has many families attending. Jsing the specifications below, determine whether or not the hotel should accept the proposed business. 1. The planner is looking at bringing her group to the hotel during peak season, which all rooms would be sold out (200 rooms per day). The average daily rate for transient travelers during the proposed dates is $125. The event planner is requesting a $100 group rate. 2. Food and beverage revenue will displace revenues from the restaurant. In other words, the restaurant will be closed for 3 days and serve the food functions only for the event. It is estimated that catering F\&B revenues will amount to $50,000 from the event group, while restaurant revenues normally generate $4,000 per day. 3. Banquet food cost is 30% of the revenue, while restaurant food cost is 33%. 4. The labor percentage in banquets is 25%, while in the restaurants it is 20%. 5. The group will pay $7,000 fee for the venue and equipment rental. Based on the information above, please fill out the blanks. Should the hotel accept this group business? Why or why not? (Note: this is not a yes or no answer. Your response will be evaluated vased on your rationale.)
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