Question 1 (1 point)

Marketing communication that involves personalized material to individuals is called...

Question 1 options:

	Consumer Sales
	Advertising
	Direct Marketing
	Professional Selling

Question 2 (1 point)

The promotion mix factor that affects the product's due to people's use of social media and online marketing is...

Question 2 options:

	Consumer Preference for Media
	Type of Purchase Decision
	Regulations & Environment
	Target Market & Readiness

Question 5 (1 point)

A trade promotion using meeting with professional users is called...

Question 5 options:

	Sales Contest
	Trade Allowance
	Trade Show
	Convention

Question 10 (1 point)

A product specific display is which type of consumer sales promotion?

Question 10 options:

	Point of Purchase
	Premium
	Coupons
	Free Sample

Question 11 (1 point)

The promotion mix factor that affects the product's due to cultural or regulatory restrictions is...

Question 11 options:

	Target Market & Readiness
	Regulations & Environment
	Type of Purchase Decision
	Consumer Preference for Media

Question 14 (1 point)

A trade promotion using incentives for middlemen to push a product is called...

Question 14 options:

	Sales Contest
	Trade Show
	Trade Allowance
	Convention

Question 15 (1 point)

A trade promotion using event with display and demonstration is called...

Question 15 options:

	Trade Show
	Convention
	Sales Contest
	Trade Allowance

Question 21 (1 point)

The promotion mix factor that affects the product's due to wait for media channel is...

Question 21 options:

	Regulations & Environment
	Consumer Preference for Media
	Type of Purchase Decision
	Availability of Media

Question 22 (1 point)

The promotion mix factor that affects the product's due to people early adoption of product is...

Question 22 options:

	Budget Availability
	Target Market & Readiness
	Type of Purchase Decision
	Stage of Life Cycle

Question 23 (1 point)

The promotion mix factor that affects the product's due to technicality or purchase routine is...

Question 23 options:

	Type of Purchase Decision
	Stage of Life Cycle
	Budget Availability
	Target Market

Question 24 (1 point)

Marketing communication that involves to disseminate a message to many people at once is called...

Question 24 options:

	Consumer Sales
	Advertising
	Direct Marketing
	Professional Selling

Question 28 (1 point)

Marketing communication that involves financial support for events is called...

Question 28 options:

	Direct Marketing
	Professional Selling
	Sponsorships
	Public Relations