Q2 The ANSOFF model is a very good strategy building tool. In the space below:...

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Finance

Q2 The ANSOFF model is a very good strategy building tool. In the space below: -

A) Explain the Ansoff Model and why it can be used to plan a company's future path to market

B) From our discussions in lectures and using Mercedes Benz as a case study, illustrate how you believe the Mercedes Benz product portfolio and product development can be described by using the Ansoff Model. Please ensure you describe each quadrant of the model.

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