Q2. A friend of yours wants to begin selling maple syrup that he makes on his...

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Operations Management

Q2. A friend of yours wants to begin selling maple syrup that hemakes on his forest property. He has asked you, as a marketingstudent, if he should sell his maple syrup product through retailor wholesale channels.
a) Explain the difference and pros/cons of each marketingchannel for your friend and suggest a channel based on yourknowledge. Also include promotion mix strategies for your friendâ€™snew business.
b) What are the main (marketing) concerns you have about thisbusiness venture?

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Showcasing Channels In the field of showcasing channels of dissemination demonstrate courses or pathways through which merchandise and ventures stream or move from makers to buyers We can characterize officially the dispersion channel as the arrangement of associated showcasing organizations taking an interest in the promoting exercises engaged with the development or the progression of products or administrations from the essential maker to a definitive purchaser The prime of object of creation is its utilization The development of item from maker to buyer is a significant capacity of promoting It is the commitment of the maker to make merchandise accessible at correct spot at opportune time right cost and in right amount The way toward making products accessible to the buyer needs compelling channel of conveyance In this way the way taken by the merchandise in its development is named as channel of appropriation Dissemination channels are the system of associations including makers wholesalers and retailers that disperses products or administrations to buyers A circulation channel is the system of people and associations engaged with getting an item or administration from the maker to the client Dissemination channels are otherwise called advertising channels or showcasing circulation channels A business person has various elective channels accessible to him for appropriating his items These directs change in the number and sorts of agents included A few channels are short as they legitimately connect makers with clients Though different channels are long and in a roundabout way connect the two through one or a few agents To put it plainly the appropriation channel can be characterized as the way through which products and ventures or installment for those merchandise or administrations make a trip from the seller to the See Answer

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