Q1 What are the five key research areas in international marketing? Q2 Why is international marketing research...

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Economics

Q1 What are the five key research areas in internationalmarketing?
Q2 Why is international marketing research critical for abusiness wishing to enter a foreign market? List three keyreasons.
Q3 What are two main forces that are changing the wayinternational marketing research is being done?
Q4 What different marketing research tools, list at least three,B2B International is using to conduct international marketingresearch?

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Answer No 1 Five key research areas in international marketing Internal company factors Internal company factors was an area that attracted a lot of attention by international marketing researchers which experienced growth over time However the emphasis was mainly on organizational issues such as the role of resources eg financial and capabilities eg new product development interfunctional integration within multinational enterprises MNE and the relationship between resourcescapabilities strategy and performance Macroenvironmental forces Sociocultural issues including the role of culture in shaping consumer behavior and buyerseller interactions as well as the impact of cultural distance on foreign market entry mode and firm performance were the most commonly studied This was followed by politicallegal aspects which primarily focused on the constraints imposed by political uncertaintyinstability in entering foreign markets international legal protection of trademarks and intellectual property rights and regulations regarding distribution and promotion in different countries Marketing research issuesThe interest here was split between methodological issues and the acquisitionuse of information In the former case some of the issues examined concern variable measurement eg operationalization dimensionality equivalence the extension of See Answer

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