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Q1) how do marketers return on marketing investment? why is this figure difficult to assess? Q2) how...

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General Management

Q1) how do marketers return on marketing investment? why is thisfigure difficult to assess?

Q2) how can marketers reach the Millennials effectively ?

Answer & Explanation Solved by verified expert
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Answer number 1 Here is how marketers get returns on marketing investments and also mentioned the challenges to assess the same The return on marketing investment is measured on how much the revenues a marketing campaign can generate It is compared with the cost of the overall campaign Marketers connect their time resources energy and advertising investment with results that help to push the growth in the company Marketers use the Return on marketing investment against the following areas industry the total cost of the campaign different time period comparisons and what the leader CMO expects the results to be If the incremental sales have increased and are greater than the overall investment in the campaign then the marketing has been successful For marketers the key terms to know the    See Answer
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