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Q1. Explain the difference between forward and backward looking marketing metrics. Give examples Q2.The newly...

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Accounting

Q1. Explain the difference between forward and backward looking marketing metrics. Give examples

Q2.The newly hired marketing manager discovered that the company has a large number of captive customers. He suggested to the CEO that the company should invest to increase customer satisfaction. As the CEO, would you support the proposal? Why or why not?

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