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Q1. Develop a Marketing Plan for Target Corporation. Define the SWOT analysis for Target Corporation. Q2. Analyze...

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General Management

Q1. Develop a Marketing Plan for Target Corporation. Define theSWOT analysis for Target Corporation.

Q2. Analyze the Micro and Macro environment of the TargetCorporation.

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1 The aim of an effective marketing plan strategy is to help the organization to meet its business objectives Marketing plan and SWOT analysis are effective tools that helps to strengthen an organizations internal external performance Target was established by George Dayton in Minneapolis Minnesota in the year 1902 It had undergone several name changes before the Target name brand came to fruition Target is one of the largest upscale retail speciality store with specialization in general merchandize selling them at attractive discounted prices It offers a wide range of goods from from clothing for men women children groceries electronic goods pet supplies beauty products sports items etc Its competitors are Walmart Kmart Both of them are considered to be retail discount Superstores or Big box stores Target retailing niche is to sell quality upscale trendy merchandise at low cost and staying away from low priced goods with poorer quality Good quality low pricing is what sets its apart from its competitors Most Big Box stores will complete on the price for standardized products while seeking domination that far exceeds other retail competitors Although they do not want to share space with other competitors for customers they favor sharing customers over losing them to the entire retail market The Big Box strategy is to attract more customers and this is why they carry such a wide variety of merchandise anywhere from clothing groceries electronic    See Answer
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