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Purpose of the Assignment:

The assignment is designed to provide students the opportunity to demonstrate the skills and knowledge gained from the course to discuss the range of decisions to be taken, examine the information and knowledge needed to ensure effective decision making, assess internal and external sources of information and understanding and suggest recommendations for improvement.

Focusing on a company that you are familiar with, using examples from your own work experience where possible and applying your knowledge on the subject, please attempt answering the following 3 questions:

1. Critically appraise how information and knowledge contribute to your chosen organizations strategy by supporting it in THREE (3) important ways. Clearly identify examples of both information and knowledge in your answer. You need to remember that the challenge for a business is to capture and use information that is relevant and reliable. Please use at least one Knowledge Management model in your answer.
2. What are the internal and external sources of information and data management available for your case company? Please provide specific examples of knowledge discovery, knowledge capture, knowledge sharing and knowledge applications.
3. Using the SECI model and the chosen organization as an example, critically appraise how knowledge is created, distributed and shared within the organization. With reference to the FOUR (4) stages of the SECI model, discuss challenges for implementing CRM within your chosen organization and provide examples of ways in which the organization can attempt to meet these challenges

Word Limit: 2,000 (+/- 10%)

Please Note: All questions carry equal marks.

Guidelines:

In your answer to question 1, you need to think about, and give examples of, the different types of information and knowledge needed by your case company in order to ensure effective decision making. The examples of types of information and knowledge you can give may be of different forms that include qualitative (descriptive information), quantitative (statistical data), official and unofficial information, tacit and explicit knowledge etc.

Your answer to question 2 should clearly identify the key KM tools that can help case company discover, capture and store data which can then be converted into invaluable organizational knowledge.

Your answer to question 3 should identify how the quality and quantity of information could be improved. The speed with which information is gathered could be also improved.

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