Privacy and security are two key reasons consumers are leery of online shopping and buying. A...

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Privacy and security are two key reasons consumers are leery ofonline shopping and buying. A recent Jupiter Research poll reportedthat 70 percent of online consumers are concerned about threats totheir personal privacy on the Internet. Even more telling, 53percent have stopped shopping a website or forgone an onlinepurchase because of privacy concerns. Industry analysts estimatethat low consumer confidence in privacy and security resulted inlost sales of $24.5 billion in 2006.

The privacy and security concerns of online consumers arerelated to the cookies described in the text and how those cookiescan be used or misused. A percolating issue is whether the U.S.government should pass more stringent Internet privacy laws. About70 percent of online consumers favor such action. Companies haveadopted initiatives to develop their own privacy standardsgovernment action.

Do you think that governmental or self-regulation is the bestway to deal with issues of privacy and security in the new marketspace?

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We are discussing about the privacy issue when the huge data breach case of Facebook is underway Over the years we have heard of multiple cases where the companies were unable to secure the consumer data to get compromized This is a serious issue as more and more such cases are coming on the surface Lets look at the facts regarding the online privacy concern Any online platform is supposed to    See Answer
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