Principles of Marketing
Sales Promotion Matching

CONSUMER

A) Coupons
B) Rebates
C) Premium
D) Loyalty Marketing Programs

E) Sweepstakes

F) Contests
G) Sampling
H) Point of Purchase (P-O-P) TRADE

____ Quaker Chewy Granola Bars special package: 8 bars for theprice of 6
____ Starbucks’s card where you buy 10 coffee drinks and you getyour 11th free

____ McCormick’s puts up a cardboard aisle display with alltheir grilling rubs and seasonings for 2 weeks ____ Print this XXand get $1 off your next purchase

____ You receive a free shampoo packet via the mail.

____ Battle of the brides – compete in games. Winner gets a freewedding dress
____ HGTV’s Annual “Dream Home Giveaway”

____ Buy a new Droid and get a $50 visa card

TRADE:

A)Trade Allowances
B) Push Money
C) Training

D) Free Merchandise
E) Store Demonstrations

F) Business Mtgs/Conventions/Trade Shows

____ You go by the Bakery Dept. and someone asks if you wouldlike to taste their new Kale Chips
____ If a buyer orders at least 10 cases of Gatorade Prime, theyget a case of G2 in the flavor of their choice.

____ You attend the National Sporting Goods Show for yourcompany and are offered a special deal to write an order at theshow.

____ For every 100 Dell computers ($700 or more) sold by yourretail location, Dell will give you 5 notebook computers for yourretail Sales Associates.

____ If you order at least 100 cases between 11/1/19 and12/1/19, you will receive 5% off on your next order after12/1/19.

____ Samsung will come to your National Sales meeting andprovide 3- 45 minute seminars on their newest SMART TV’s.