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Portfolio MKTI01: Principles of Marketing Scenario You had a job interview with Qatar Airways management to be employed as a marketing consultant. Based on the case study "Qatar Airways" from your textbook (P. 315-316) and www.qatarairways.com, Qatar airways management asked you to provide new marketing etforts by answering the following questions. 1. Based on the sources of information you have read, discuss the current issues and trends which affect the marketing communication industry by conducting a SWOT analysis orn Qatar Airways. (20 Marks) I Weaknesses Strengths Opportunities Threats Discuss how Qatar Airways was able to satisfy different stakeholders' requirements by integrating the potential points between the traditional and digital marketing communications (5 Marks) 2. Portfolio MKTI01: Principles of Marketing Scenario You had a job interview with Qatar Airways management to be employed as a marketing consultant. Based on the case study "Qatar Airways" from your textbook (P. 315-316) and www.qatarairways.com, Qatar airways management asked you to provide new marketing etforts by answering the following questions. 1. Based on the sources of information you have read, discuss the current issues and trends which affect the marketing communication industry by conducting a SWOT analysis orn Qatar Airways. (20 Marks) I Weaknesses Strengths Opportunities Threats Discuss how Qatar Airways was able to satisfy different stakeholders' requirements by integrating the potential points between the traditional and digital marketing communications (5 Marks) 2

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