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Portable wireless speakers are becoming increasingly popular, due to the diffusion of handheld media devices....

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Portable wireless speakers are becoming increasingly popular, due to the diffusion of handheld media devices. These products are sold online and through electronics retailers. There are numerous competitors, including Jawbone, Audiovox, Sony, Spracht, Philips and Uniden. Product examples include the Spracht Aura Blu Note ($ 49 - $79) and the Bose Soundlink ($299). Spracht is targeting the 24 to 40 year old market and has calculated its brand development index for this demographic group to be 1.65. Interpret specifically what 1.65 means. Paragraph > BI U Ea Question 22 (10 points)

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