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There are two radio stations being compared. Both broadcast to a city that has a targeted population of 400,000 . Station A reaches 50,000 , station B reaches 60,000 a. What are the GRPS of a buy on station A if you get a frequency of 3 on that station? GRPS = b. What are the GRPS of a buy on station B if you get a frequency of 2 on that station? GRPS = c. Without knowing the cost of either choice, would you buy Station A or Station B, and why? Choose Why? d. If 10,000 of those people listen to station A AND B, what is the unduplicated reach of running one ad on both stations? (remember to state your answer correctly) Reach = There are two radio stations being compared. Both broadcast to a city that has a targeted population of 400,000 . Station A reaches 50,000 , station B reaches 60,000 a. What are the GRPS of a buy on station A if you get a frequency of 3 on that station? GRPS = b. What are the GRPs of a buy on station B if you get a frequency of 2 on that station? GRPS = c. Without knowing the cost of either choice, would you buy Station A or Station B, and why? Choose Why? d. If 10 . ople listen to station A AND B, what is the ui stations ch of running one ad on both state your answer correctly) Reach = Inere are two radio stations being compared. Both broadcast to a city that has a targeted population of 400,000 . Station A reaches 50,000 , station B reaches 60,000 a. What are the GRPS of a buy on station A if you get a frequency of 3 on that station? GRPS = b. What are the GRPS of a buy on station B if you get a frequency of 2 on that station? GRPS = c. Without knowing the cost of either choice, would you buy Station A or Station B, and why? Choose Why? d. If 10,000 of those people lis is the unduplicated reach of r stations? (remember to state Reach = There are two radio stations being compared. Both broadcast to a city that has a targeted population of 400,000 . Station A reaches 50,000 , station B reaches 60,000 a. What are the GRPs of a buy on station A if you get a frequency of 3 on that station? GRPS = b. What are the GRPS of a buy on station B if you get a frequency of 2 on that station? GRPS = c. Without knowing the cost of either choice, would you buy Station A or Station B, and why? Choose Why? d. If 10.000 of those people listen to station A AND B, what is the unduplicated reach of running one ad on both stations? (remember to state your answer correctly) Reach =

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