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Please write the Marketing plan for smartphone The Marketing Mix (The 4Ps of Marketing) Use the 4Ps elements of the marketing mix (product, price, place, and promotion) to identify and attract potential buyers for the product. (a) Develop a product strategy: Based on features, quality and benefits, convenience, size, shape, etc. (note points of difference) (b) Develop a pricing strategy: Based on income, product type, competition (see your STP, refer to the notes on pricing strategies). You must choose one or more of these strategies (c) Develop a distribution strategy: Where and how will you sell the product? Refer to your notes on supply chain and retailing. (d) Develop a promotion strategy: How will you communicate (a, b and c) to your potential customers? Financial Projection (See chapter 13 for formula) a. How many units of your product do you expect to sell in 1 year? b. How much will I unit cost you to make? C. What will be you fixed cost - long term cost, e.g. machinery, vehicles? d. What price do you intend to charge per unit? e. What is your breakeven quantity? How many units will you have to sell to make no profit and no loss? Write your Marketing Plan Use the information in your graded assignments (Steps 2 4) to write your marketing plan. Follow the marketing plan example on page 59 of your textbook (Paradise Kitchen, Inc.)

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