Please try to give a new answer which is never posted! You have been hired...
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Please try to give a new answer which is never posted!
You have been hired by Blackberry Limited to develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them. You understand that there is a lot of buzz around the company after retail traders drive the price of the stock up in early 2021. Your report will act as strategy and also tactical plans for the next 12-24 months as the company tries to stabilize its market position. You are asked to present your 1-2 page Executive Summary to the Senior Executive team.
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