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Please solve this case problem: SunLife insurance has been trying to penetrate the mass market and educate...

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Finance

Please solve this case problem:

SunLife insurance has been trying to penetrate the mass marketand educate them on the benefits and importance of life and otherinvestment insurance. They have used several TV personalities likeCharo Santos and Piolo Pascual to penetrate the segment, withlimited success. People are aware of the brand, but are still nottaking insurance due to various issues like affordability anddistribution. Use the Ansoff Matrix and recommend how they canexpand their market with an incremental 5 million heads bypenetrating a new customer segment.

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