Please refer 2 items as below from Microsoft’s Letter toShareholders as below. And refer them to Porter’s five forces.

Data and AI

Our customers will increasingly need to build their own AI toextract insights from the ever-increasing amount of data theycollect — and we are investing to make Azure the best cloud fortheir comprehensive data estates. We are democratizing data scienceand AI with Azure Cognitive Services, Azure Machine Learning anddata services such as Azure Cosmos DB — the first globallydistributed, multi-model database — to help organizations of allsizes convert their data into insights and experiences forcompetitive advantage. In less than a year, Azure Cosmos DB hasalready exceeded $100 million in annualized revenue. Azure Databasefor MySQL and PostgreSQL makes it even easier to bring opensource-powered applications to Azure, expanding our opportunity inthis space. And we are seeing rapid customer adoption of AzureDatabricks for data preparation, advanced analytics and machinelearning scenarios. We are leading in the field of AI research,achieving human parity with object recognition, speech recognition,machine reading and — this year — language translation. But that isnot enough. We are committed to translating these breakthroughsinto toolsets our customers can use. More than 1 million developershave already used our Cognitive Services to quickly and easilycreate AI applications. Our Azure Bot Service has nearly 300,000developers, and we are driving new advances in our underlying cloudinfrastructure, building the world’s first AI supercomputer inAzure. Microsoft Translator brings AI-powered translation todevelopers where their data is, whether in the cloud or on theedge. Our pending acquisition of GitHub recognizes the increasinglyvital role developers will play in value creation and growth acrossevery industry, and will enable us to bring our tools and servicesto new audiences while enabling GitHub to grow and retain itsdeveloper-first ethos.

Gaming

We are pursuing an expansive opportunity in gaming — from theway games are created and distributed to how they are played andviewed — surpassing $10 billion in revenue this year for the firsttime. We are investing aggressively in content, community and cloudservices across every endpoint to expand usage and deepenengagement with gamers. Xbox Live now has 57 million monthly activeusers, and we are investing in new services like Mixer — whichblurs the line between watching and playing — and Game Pass, ournew unlimited subscription service. The addition of five new gamingstudios this year bolsters our first-party content development tosupport our fast-growing gaming services. And our acquisition ofPlayFab accelerates our vision to build a world-class cloudplatform for the gaming industry across mobile, PC and console. I’mexcited about our opportunity in the fast-growing $100 billiongaming market and what’s to come.