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Finance

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What Are We Really Worth? When Wayne cencocted his cleaning compound some 20 years apo, all hat his wife, Corrine, and he were trying to do was to come up with a wecter, gentler yet ougher, cleaning product. Litte did he realize that omeday he would be the proud owner of a makimilon dolar firm dehai- ng whether or not to sell stock to the pablic? After having pedlied vacuam cleaners and loor wax products at sale airs and trade shows throughout the Miwes, Wayne and Corine Good man realised that there was adire need for acleaning and polishing product that was free from harsh chemicals, eevionmentaly frenly, and ough on dirt and grime. Wayne spene many hours in his garage at their county agents, and extacts unbil he finaily came up wth what he proodly calls The perfect cleaner and polish. It was the pure citrus oill made from the peels ol Valencia oranges that did the trick Not only was the misture swe smellat, it was an effective solves" and degreaser that worked um Spurred on by their close friends, the Goodmans formed their company, Drange Brie (which they luner changed t Orange Brite Internaonal) in December 1995, and took their dog-and-poey show on the road. Initially fairs, and home and garden shows,but lator, with the help of their thee children, Kelly, Billy and Jocy, they used direct response teevision, deec and Costco took notice and started 0kng (kange Brne products ontheir Within 20 years, sales had prown to over 5300 million and their po daction facilaies were beginningto feel the Their prodect ine had espanded lo include air fresheners, soap bars, lguid soaps, spot removens latest addition, an Wayne. who was newring 75 yeans of ape, knew that they would need lo rane significan cagital if they wansed to keep growing and espanding theie prodkt line. Suill actively invelved in the basiness, he had asked the rest of his family for theit saggestions regarding the pssibilay of going upported the idea becasse they felh that with compeitons coming up with ubstitute products, they noeded to stay ahead of the game. Billy, on the and concentrane on their marketing efforts He preeered thas the firm stay Afher carefully weighing all the factors, Wayne decided to exploee the possubiity of raising the money via an IPO. Billy. Kelly, and loey."he business schools in the country. I'm sare you gays can figure out wha we're eally wonh"I hate to depend totally on imeutment hankers to come p wiah the righ price Why dost the three of you pot your heads together nd figure out what is the 4mam price that we should sell ouraock for if we were so po putlik. Let's say we sell 3O million shares I' ure we can find a way of setaining controll of a larpe poton of the shareholding and shill raise the moch-nceded cash. Billy'spoint of loss of control is a Kelly, Billy, and Joy pot to wok They raliand that they would sead household peoduacts indusry sector Tables 2 and 3 present Crange Brine Kelly preferred ue the corporate value model, whewby the firm's What Are We Really Worth? When Wayne cencocted his cleaning compound some 20 years apo, all hat his wife, Corrine, and he were trying to do was to come up with a wecter, gentler yet ougher, cleaning product. Litte did he realize that omeday he would be the proud owner of a makimilon dolar firm dehai- ng whether or not to sell stock to the pablic? After having pedlied vacuam cleaners and loor wax products at sale airs and trade shows throughout the Miwes, Wayne and Corine Good man realised that there was adire need for acleaning and polishing product that was free from harsh chemicals, eevionmentaly frenly, and ough on dirt and grime. Wayne spene many hours in his garage at their county agents, and extacts unbil he finaily came up wth what he proodly calls The perfect cleaner and polish. It was the pure citrus oill made from the peels ol Valencia oranges that did the trick Not only was the misture swe smellat, it was an effective solves" and degreaser that worked um Spurred on by their close friends, the Goodmans formed their company, Drange Brie (which they luner changed t Orange Brite Internaonal) in December 1995, and took their dog-and-poey show on the road. Initially fairs, and home and garden shows,but lator, with the help of their thee children, Kelly, Billy and Jocy, they used direct response teevision, deec and Costco took notice and started 0kng (kange Brne products ontheir Within 20 years, sales had prown to over 5300 million and their po daction facilaies were beginningto feel the Their prodect ine had espanded lo include air fresheners, soap bars, lguid soaps, spot removens latest addition, an Wayne. who was newring 75 yeans of ape, knew that they would need lo rane significan cagital if they wansed to keep growing and espanding theie prodkt line. Suill actively invelved in the basiness, he had asked the rest of his family for theit saggestions regarding the pssibilay of going upported the idea becasse they felh that with compeitons coming up with ubstitute products, they noeded to stay ahead of the game. Billy, on the and concentrane on their marketing efforts He preeered thas the firm stay Afher carefully weighing all the factors, Wayne decided to exploee the possubiity of raising the money via an IPO. Billy. Kelly, and loey."he business schools in the country. I'm sare you gays can figure out wha we're eally wonh"I hate to depend totally on imeutment hankers to come p wiah the righ price Why dost the three of you pot your heads together nd figure out what is the 4mam price that we should sell ouraock for if we were so po putlik. Let's say we sell 3O million shares I' ure we can find a way of setaining controll of a larpe poton of the shareholding and shill raise the moch-nceded cash. Billy'spoint of loss of control is a Kelly, Billy, and Joy pot to wok They raliand that they would sead household peoduacts indusry sector Tables 2 and 3 present Crange Brine Kelly preferred ue the corporate value model, whewby the firm's

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