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Please read the case study Peloton's ride to growth and address the following question through the discussion of two key marketing strategy issues. How should Peloton position itself for future growth? 1) Summary of the key issue - marketing strategy issues may originate from any area within the 5Cs, STP, \& 4Ps framework. Please summarize one key marketing issue that is relevant and important to the top management at this moment. Be sure to explain the key issue clearly. 2) Evaluation of the key issue - please evaluate the key issue that you have identified in the previous section. Why does it exist? How does it impact the firm? Who (i.e., please identify either the title/position of the individual or the name of department/division) is responsible for the issue? 3) Proposed solutions - please provide at least two specific, realistic, and feasible solutions needed for the key issue. You are required to propose your own solutions. Be sure to explain why the solutions are chosen and why they are going to work. Support each solution with solid evidence such as concepts/theories from course materials and external research. 4) Recommendations (one recommendation for each proposed solution) - discuss specific strategies for accomplishing each of the proposed solutions. What should be done? Who (i.e., please identify either the title/position of the individual or the name of department/division) 1 should do it? Support each recommendation with concepts theories from course materials and external research. 3. Key Marketing Strategy Issue \#2 (same requirement as Key Marketing Strategy Issue \#1, see above for details) 1) Summary of the key issue 2) Evaluation of the key issue 3) Proposed solutions 4) Recommendations

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