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Please provide an example of a company that has an effective customer retention program and describe...

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General Management

Please provide an example of a company that has an effectivecustomer retention program and describe the components ofeffectiveness. Describe the potential impact of the company'scustomer service on their generation of revenue. Do you believethere is a correlation between the company's program and itsfinancial success? Why or why not?

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Customer retention is becoming more and more important to companies as they are realizing that it can be more expensive to focus on getting new business versus working internally to keep the customers they already have According to Gartner Group 80 of your companys future revenue will come from just 20 of your existing customers While Adobe reported that online retailers spend nearly 80 of their digital marketing budgets acquiring shoppers for each 1 of shoppers who return    See Answer
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