PLEASE MAKE SURE TO TYPE AN ORIGINALANSWER.

The Communication-By-Objectives Approach (CBO) is a frameworkfor creating effective messages. This approach directs you to use awhole-into-parts procedure to construct your communications.Conduct some research online to learn more about this approach andhow you might apply it to your own writing.

Read the following email to be sent by a sales manager to themembers of his sales team, and then answer the questions thatfollow.

Okay, everybody. I know it has been a tough time latelysince the company numbers have not improved. All your sales numbersare lower than last year, plus the executive team has mandated thatwe increase the sales targets this quarter to make up for the poornumbers you brought in last quarter. It has been hard for everyone,especially the managers, because we are the ones who have toexplain why your sales numbers are so low.

I have heard the conversations behind my back about how I amworking you too hard, and how unfair it is that your sales targetskeep changing. Well, guess what? Too bad! All the whining needs tostop, and you have to get out there and do your jobs. I know all ofyou have been in sales a long time, so I am sure if you just try alittle bit harder, the numbers will improve.

If you need additional help in the field, let me know. I ambusy with my own duties, but if you cannot handle it by yourself, Iguess I can try to help you.

In a post to the discussion board, answer these questions:

What is your initial impression of the email? Is this aneffective message? Explain your response.

How would you feel if you received this email as a sales personon the team?

What would your impression be of the manager after you receivedthis email as currently written?

Using the CBO approach, what are three specific changes youwould make to the email message to make it more effective? Considerthe tone, audience, and purpose of the email.