Please include excel formulas 3. For the information given, rank the customers in terms of...
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Please include excel formulas 3. For the information given, rank the customers in terms of customer lifetime value.
Avg. Annual Sales Avg. Profit Margin Expected Lifetime
Customer 1: $3,450 17 % 8 years
Customer 2: $2,000 13 % 6 years
Customer 3: $1,400 32 % 10 years
Use a discount rate of 6 percent and treat the average sales figures as annuities. Should any of these customers be fired and why?
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