60.1K

Verified Solution

Link Copied!

Please explain 6 and why its correct?

Why do we need data for marketing research? Choose all that apply. To define the "business mission and objectives" in the marketing plan. To evaluate the effectiveness of a marketing plan To make strategic decision based on the analyzed and interpreted data None of the choices mentioned here Question 2 0/1 pts Choose from the statements below the ones which is/are correct. Research plan is simpler and can be understood by a lay person while research objective is more technical. The research problem is always based on discovery oriented problems. Research problems puts the marketing problem in a testable form while research objectives state what the researcher expects to achieve from the research Research objectives are generally based on the obtained results of the study from the data Match the type of decision problem mentioned in the left with examples of them on the right. Discovery Oriented Strategy Oriented Question 4 0.5/0.5 pts Customer orientation implies: None of the options mentioned here Selling as much product as possible Keeping the customer in mind whenever the firm makes decisions. implies that marketing is integrated across all the other functions of the business Match the type of study mentioned on the left with the explanation on the right. Cross-sectional study data is collected in different geographical areas at the same time or within the same time interval Longitudinal study Experimental study Good for observing causality

Answer & Explanation Solved by verified expert

See Answer