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please describe what a consumer psychology is. Explain how a consumer is used by marketers to...

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General Management

please describe what a consumer psychology is. Explainhow a consumer is used by marketers to segment potential customersand position their products and services in your own word providetwo examples.Your answers to the question should be 4-5 pageslong

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Behavioural segmentation can be defined as a marketing strategy with which customer is segmented according to their buying behaviour It directly divide the overall market in several groups which is decided in form of the knowledge and attitude of the customer    See Answer
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