Please define each acronym, and describe each one: AIDA SPIN ICAO

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General Management

Please define each acronym, and describe each one: AIDA SPINICAO

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AIDA AIDA is an acronym which stands for Attention Interest Desire and Action This is a model which is widely used in advertising and marketing This model describes the steps from the stage when customer first becomes aware of the product till the stage when the customer tries or purchases the product We describe each stage as follows Attention Attention means to bring the product into notice to the prospective customer By giving a shocking fact or problem which can be solved by using the product or service is a common way of gaining attention Other method can be using a thought provoking question The main aim of this stage is to give the prospective customer a reason for need to learn more about the product Interest Once the prospective customers attention is gained the next step is to sustain See Answer

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