Please answer the following problems:
1. SunLife insurance has been trying to penetrate the massmarket and educate them on the benefits and importance of life aandother investment insurance. They have used several TV personalitieslike Charo Santos and Piolo Pascual to penetrarte the segment, withlimited success. People are aware of the brand, but are still nottaking insurance due to various issues like affordability anddistribution. Use the Ansoff Matrix and recommend how they canexpand their market with an incremental 5 million heads bypenetrating a new customer segment.
2. The milk tea craze is back for the third time around. Evenfastfood chains and coffee shops offer milk tea. Taiwan has alwaysbeen associated with milk tea, so you realized you have a greatidea: to launch the Filipino milk tea. Using segmentationstrategies, what segment of the market can you go after using thatidea, and what will be your marketing mix?
3. WWF has been advocating sustainable development, fromprotection of wildlife to conservation efforts of our naturalresources. While corporate support has been high, individual donorshave plunged. People are not aware of where to donate , if at all,they will donate to an advocacy. Using the AIDA communicationmodel, what can you propose to WWF to get 10,000 people to donate1,000 pesos to the organization.
4. In today’s digital age, what is the fastest way to earnP100,000? Defend your product (or service). Identify your targetmarket and positioning , and how you can mathematically earn(profit, not sales) P100,000. How and where will you market?
