PLANET FITNESS A fitness club Planet Fithess located in Calfornia is facing a sharp decining...
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Accounting
PLANET FITNESS
A fitness club Planet Fithess located in Calfornia is facing a sharp decining membership in some of its clubs for the last three months. The owner of Planet Fitness wants to know if There ts a problem with the image of his brand. He contacts a marketing research company and commissions it to conduct a study that well shape his fitness club image.
You are charged with the responsibility of developing the part of the questionnaire concerned with the club's image. Design a semantic differential scale that will measure the relevant aspects of the image of Planet Finess
Only your work on this scale, you muet do the following:
A Collect the information on the client
B Brainstorm the properties to be measured, determine the appropriate bipolar adjective and the number of scale points
c Find a solution how to reduce the halo effect
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