Plan B: Sell the dog collars through the company retail stores in a special packaging...
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Plan B: Sell the dog collars through the company retail stores in a special packaging that highlights the locater chip function. The packaging costs are $5 per unit. There will be an additional $10,000 in fixed monthly costs for retail shelfing and administration. Sales price would be $55 per collar. Estimated monthly sales are 5,500 units
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