Pittman Company is a small but growing manufacturer of telecommunications equipment. The company has no...
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Accounting
Pittman Company is a small but growing manufacturer of telecommunications equipment. The company has no sales force of its own; rather, it relies completely on independent sales agents to market its products. These agents are paid a sales commission of 14% for all items sold. |
Barbara Cheney, Pittmans controller, has just prepared the companys budgeted income statement for next year. The statement follows: |
Pittman Company Budgeted Income Statement For the Year Ended December 31 | ||||
Sales | $ | 18,400,000 | ||
Manufacturing expenses: | ||||
Variable | $ | 7,600,000 | ||
Fixed overhead | 2,660,000 | 10,260,000 | ||
Gross margin | 8,140,000 | |||
Selling and administrative expenses: | ||||
Commissions to agents | 2,576,000 | |||
Fixed marketing expenses | 200,000* | |||
Fixed administrative expenses | 2,200,000 | 4,976,000 | ||
Net operating income | $ | 3,164,000 | ||
Fixed interest expenses | 620,000 | |||
Income before income taxes | 2,544,000 | |||
Income taxes (20%) | 508,800 | |||
Net income | 2,035,200 | |||
*Primarily depreciation on storage facilities. |
As Barbara handed the statement to Karl Vecci, Pittmans president, she commented, I went ahead and used the agents 14% commission rate in completing these statements, but weve just learned that they refuse to handle our products next year unless we increase the commission rate to 19%. |
Thats the last straw, Karl replied angrily. Those agents have been demanding more and more, and this time theyve gone too far. How can they possibly defend a 19% commission rate? |
They claim that after paying for advertising, travel, and the other costs of promotion, theres nothing left over for profit, replied Barbara. |
I say its just plain robbery, retorted Karl. And I also say its time we dumped those guys and got our own sales force. Can you get your people to work up some cost figures for us to look at? |
Weve already worked them up, said Barbara. Several companies we know about pay a 8.3% commission to their own salespeople, along with a small salary. Of course, we would have to handle all promotion costs, too. We figure our fixed expenses would increase by $2,576,000 per year, but that would be more than offset by the $3,496,000 (19% $18,400,000) that we would avoid on agents commissions. |
The breakdown of the $2,576,000 cost follows: |
Salaries: | |||
Sales manager | $ | 180,000 | |
Salespersons | 1,000,000 | ||
Travel and entertainment | 720,000 | ||
Advertising | 676,000 | ||
Total | $ | 2,576,000 | |
Super, replied Karl. And I noticed that the $2,576,000 is just what were paying the agents under the old 14% commission rate. |
Its even better than that, explained Barbara. We can actually save $115,000 a year because thats what were having to pay the auditing firm now to check out the agents reports. So our overall administrative costs would be less. |
Pull all of these numbers together and well show them to the executive committee tomorrow, said Karl. With the approval of the committee, we can move on the matter immediately. |
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