PIN IMAGE

Once the content surrounding a pin is optimized, it’s key thatthe quality of the image itself is examined. It would seem obvious,but still bears mentioning, that pins that look good get moreattention than those that don’t. What constitutes a good-lookingpin? Several criteria must be met: • The image must behigh-quality/high-resolution.

• It should be clear and present the desired message in a simpleand straightforward manner.21

Also, it’s important to note that lighter pictures are savedmore than darker ones, and that images without faces tend to besaved more often than those containing faces.22

Other elements to consider are the pin size and orientation.“All pins have the same width, with an unlimited length. A goodsize to shoot for is 736×1102 pixels for a typical pin. It’s nottoo big, and not too small.”23

In general, vertical pins are preferable because many people usePinterest on their mobile phones and Pinterest organizes feeds intocolumns.24 PRIME PINNING TIME

When is the ideal time for a business to post its pins? To acertain extent, this depends on who the target audience is, and itis best for a business to conduct the necessary testing to find outwhen that audience would be engaged. That being said, there aresome general ideas about when the best posting time on Pinterestis, “according to SocialFresh, on average, the best times to postare 2PM – 4PM EST and 8PM – 1AM EST; and research by HubSpot saysSaturday morning is THE best time to post.”25

A company should not post anything on Pinterest unless it istied to a larger campaign and/or goal. A business owner should beable to say, “By pinning x, I am closer to achieving y.”

1. Pretend that a service-based, B2C establishment’s goal is toestablish itself as an industry expert. That business could be aflorist, tutoring agency, car rental service, etc. You are free toselect the type of business.

2. Describe three kinds of images/content this business couldpost that would be likely to attract the attention of the targetaudience, and help it achieve its goal.

3. Now, think of a different objective that same business wouldlike to achieve. What could you pin that could help the businessachieve that goal?

4. Submit your responses.