Pick ONE of the following options: Develop an ad campaign for acompany/product/service related to your employment (note that ifyour employment is B2B in nature, most B2B doesn’t involve muchadvertising. They tend to use other promotional elements. So keepthat in mind), OR Develop an ad campaign for your very own localtanning salon OR sporting goods store that’s been in business forjust over one year To try to develop demand for yourcompany/product/service -- OR to resuscitate your ailing store --you've decided to conduct an ad campaign. Following the stepsoutlined in the Lecture from Chapter 18, provide a detaileddescription of your campaign. Be sure to mention each of the areaslisted below. Also be sure that you are focusing on strategies forthis specific ad campaign -- not simply your advertising ormarketing in general. Do not use any current advertising campaign!NOTE: If you select your current employer who uses a differentiatedstrategy, select only one specific target market for this campaign.Introduction Please start by giving a brief explanation of theproduct/service/store you are advertising. Step 1 -- target marketof this specific ad campaign Provide a geographic, demographic, andpsychographic description of your target. I am looking for aninsightful description of your target. Step 2a -- objective of thisspecific ad campaign Be sure you identify what you want this adcampaign to accomplish. Which of the types of advertising(informative, persuasive or reminder) will you be using and why?Step 2b -- focus of campaign What will be the focus of your ads –product-focused or institutional? Why? (NOTE: In addition to yourtext, see the lecture for clarification of these terms). Step 3 –-determine your budget Think about the size of your business,overall sales and success. You don’t need a specific budget numberbut discuss how these areas will affect how much you are able tospend and whether that potentially eliminates some types of media.Step 4a –- convey the message (Be creative!) Develop a uniqueselling proposition (USP) for the campaign. Make sure to provide anexplanation of your rationale for the USP. Step 4b -- appeal Willyou use an informational or emotional appeal? Why? Step 5a & b-– media types and vehicles. Describe which media types you willuse and why. List the specific media vehicles for each type. Amedia vehicle is the specific communication tool. For instance ifmagazine is the media type, then Sports Illustrated or Cosmopolitanis the media vehicle; if TV is the media type then Food Network or“FOX2 News at 10pm” is the vehicle (it can be a cable network or aspecific program). Step 5c -– media schedule How will you scheduleyour media? (continuous, pulsing, flighting)? Explain how yourbudget will help you make this decision. Step 6 -- IMC –integrating your ad with the rest of the promotional tools Identifyand discuss other, non-advertising promotions you will use tocoordinate with this ad campaign. Are there personal selling, salespromotions/incentives, public relations and/or social media effortsyou’d like to include? (Keep being creative!) Really explore socialmedia strategies using the information from Chapter 3. NOTE: Inyour book, step 6 is creating the ad but we are substituting IMC inthis activity. Step 7 –- evaluating your campaign This is maybe oneof the most important steps. How will you evaluate theeffectiveness of your campaign? How will you know if it “worked?”How will you know if you should repeat the campaign, or completelyrevamp it? You can use some of the methods talked about in thelecture or your book.