Pick a local brand (from your city, region, or country) that has
been very successful competing...
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Pick a local brand (from your city, region, or country) that hasbeen very successful competing against bigger global brands in itsproduct category
Explore and determine if the local brand you picked has awell-defined and executed brand strategy?
What are the elements of the local brand strategy that enabledit to achieve this success?
minimum 250 words
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Selected Brand Amul Anand Milk producers Union Limited is one of the successful Indian brands is a dairy cooperative organization in India Amul is an Indian Dairy brand that has a huge product line from milk products to icecream products It is situated in Anand town in the Gujarat State of India Amul is the reason for the white revolution of India and makes India proud by contributing to India making one of the largest producers of milk and milk products in the world Amul consists of various product categories such as Milk Milk powder Butter Cheese Ghee Icecream chocolate Paneer Curd etc Amul is one of the valuable brands in India and has gone
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