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Part A: Case study - Apollo Tyres Part A of this TMA will be marked out of 75 marks. Your answer to this question should be no more than 1500 words. Read through the case study and answer the following questions: 1. Using appropriate concepts and theories from Block 2, Session 2, identify and discuss three main threats and three main opportunities that should be considered by Apollo in expanding its global reach within southeast Asia and Eastern Europe. (25 marks) 2. Using the concepts of convergence, divergence and crossvergence, explore how Apollo can tackle institutional and cultural differences for management when turning itself into a multinational through combining global knowledge' with local needs'. (25 marks) 3. From a marketing perspective, what are the benefits and challenges for Apollo as it expands globally?(25 marks) Part B: Block 2 mind map Part B of this TMA will be marked out of 15 marks. Create a mind map showing how the main themes and concepts from Block 2, Competing in a global context', relate to each other. Your mind map should be no more than 250 words. Part C: Demonstrating your skills and knowledge development Part of this TMA will be marked out of 10 marks. Attach one of your answers to one of the activities in Block 2 and write a short commentary in no more than 250 words explaining how it would demonstrate to an employer your improved skills and/or knowledge of business and management. Note that your answer to the Block 2 activity does not count towards the word count for Part C, but your commentary on it does. Part A: Case study - Apollo Tyres Part A of this TMA will be marked out of 75 marks. Your answer to this question should be no more than 1500 words. Read through the case study and answer the following questions: 1. Using appropriate concepts and theories from Block 2, Session 2, identify and discuss three main threats and three main opportunities that should be considered by Apollo in expanding its global reach within southeast Asia and Eastern Europe. (25 marks) 2. Using the concepts of convergence, divergence and crossvergence, explore how Apollo can tackle institutional and cultural differences for management when turning itself into a multinational through combining global knowledge' with local needs'. (25 marks) 3. From a marketing perspective, what are the benefits and challenges for Apollo as it expands globally?(25 marks) Part B: Block 2 mind map Part B of this TMA will be marked out of 15 marks. Create a mind map showing how the main themes and concepts from Block 2, Competing in a global context', relate to each other. Your mind map should be no more than 250 words. Part C: Demonstrating your skills and knowledge development Part of this TMA will be marked out of 10 marks. Attach one of your answers to one of the activities in Block 2 and write a short commentary in no more than 250 words explaining how it would demonstrate to an employer your improved skills and/or knowledge of business and management. Note that your answer to the Block 2 activity does not count towards the word count for Part C, but your commentary on it does

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