Part 3: Having a balanced and healthy lifestyleis an essential part of every person’s life. Here at “LifestyleGym”, we plan to promote our health fitness programs to potentialcustomers in Bahrain.
Based on your studies ofsegmentation and targeting, fill in the following table by statingeach targeting strategy described in the example. (Possibilities:Mass, segmented, niche, micro)
| Examples | Targeting Strategies |
| Promoting “Lifestyle Gym” as a possible life changing programfor people with depression and anxiety attacks to help themovercome their health problems and live a healthy life. | |
| Promoting “Lifestyle Gym” as a new gym to everybody by placingadverts in widely read newspapers. | |
| Promoting “Lifestyle Gym” by designing customized packagescatering to the needs of individual customer’sinterests/requirements. | |
| Designing different fitness programs to cater to differentcustomer needs by advertising different packages. | |
