60.1K

Verified Solution

Link Copied!

Part 1-Unit 7 Provide a brief introduction to your selected scenario and define the problem. Describe attributes of how marketers can differentiate their products from their competitors. Explain several attributes from your chosen scenario to differentiate your product. Explain the packaging and labeling for your product. Create a proposed product portfolio design, including width, length, depth, and consistency, similar to Figure 8.1 in your text. Part 2-Parts 1 and 2 are due in Unit 8 . . Integrate a service with your product using the five determinants of service quality. Provide specific examples for each determinant. Describe the concept of branding. 4 Create a brand mantra for your product. Design secondary sources of the brand referencing similar to Figure 10-1, using specific examples for your product. Recommend three incentives to market your product to customers. Explain the pricing goals using the four common pricing objectives. Recommend a pricing method.

Part 1-Unit 7 - Provide a brief introduction to your selected scenario and define the problem - Describe attributes of how marketers can diterentiate their products from their compotitors - Explain several attnbutes from your chosen scenario to differentiate your product - Explain the packaging and labeling for your product - Create a proposed product portlolio design, including width, length, depth, and consistency, simtar to Figure 6.1 in your text Part 2-Parts 1 and 2 are due in Unit 8 - Integrate a service with your product using the five determinants of service quality. Provide specfic examples for each determinant - Describe the concept of branding - Create a brand mantra for your product. - Design secondary sources of the brand referencing similar to Figure 10-1, using specific examples for your product. - Recommend three incentives to market your product to customers - Explain the pricing goals using the four common pricing objectives - Recommend a pricing method Part 1-Unit 7 - Provide a brief introduction to your selected scenario and define the problem - Describe attributes of how marketers can diterentiate their products from their compotitors - Explain several attnbutes from your chosen scenario to differentiate your product - Explain the packaging and labeling for your product - Create a proposed product portlolio design, including width, length, depth, and consistency, simtar to Figure 6.1 in your text Part 2-Parts 1 and 2 are due in Unit 8 - Integrate a service with your product using the five determinants of service quality. Provide specfic examples for each determinant - Describe the concept of branding - Create a brand mantra for your product. - Design secondary sources of the brand referencing similar to Figure 10-1, using specific examples for your product. - Recommend three incentives to market your product to customers - Explain the pricing goals using the four common pricing objectives - Recommend a pricing method

Answer & Explanation Solved by verified expert

See Answer