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Part 1: Multiple Choice - Indicate the answer choice that best completes the statement or answers the question. 1. An example of nominal scale data would be which of the following? A) preference data B) index numbers c) sex of the respondent D) unit sales E) none of the above 2. Brand loyalty has been defined as "A strongly motivated and long standing decision to purchase a particular product or service." This is an example of which type of definition? A) constitutive B) operational C) reliable D) valid 3. A differential advantage is: A) a statement of project results. B) advantage(s) of a specific methodology C) a well-written executive summary. D) none of the above. 4. Which of the following would be considered a qualifying question for a Starbuck's survey? A) normal distribution. B) chi-square distribution C) f-distribution D) mean distribution. E) standard normal distribution B) distributoribution stribution Part 1: Multiple Choice - Indicate the answer choice that best completes the statement or answers the question. 1. An example of nominal scale data would be which of the following? A) preference data B) index numbers c) sex of the respondent D) unit sales E) none of the above 2. Brand loyalty has been defined as "A strongly motivated and long standing decision to purchase a particular product or service." This is an example of which type of definition? A) constitutive B) operational C) reliable D) valid 3. A differential advantage is: A) a statement of project results. B) advantage(s) of a specific methodology C) a well-written executive summary. D) none of the above. 4. Which of the following would be considered a qualifying question for a Starbuck's survey? A) normal distribution. B) chi-square distribution C) f-distribution D) mean distribution. E) standard normal distribution B) distributoribution stribution

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