Part 1: Identifying the Customer and Problem for YouthNon for Profit

Describe a primary decision maker in your target segment: whothey are, what they like, how they make buying decisions. Describethe primary problem(s) your organization, product or service willhelp them solve.

Part 2: Factors Influencing CustomerDecisions

Provide a brief profile of your target segment using at leastthree of the following categories:

• Geographic characteristics: e.g., location, region, populationsize or climate.
• Personal and demographic characteristics: e.g., age, gender,family size, family life stage, income, personality.
• Social and Psychological characteristics: e.g., culture, socialclass, lifestyle, motivation, attitudes, reference groups,beliefs.
• Situational characteristics: e.g., buying situation, level ofinvolvement, market offerings, frequency of use, brandloyalty.
• B2B/organizational buying considerations: e.g., individualfactors, organizational factors, business environment factors,types of complexity

Part 3: Reaching the Customer

Based on this profile, identify 2–3 marketing strategies ortactics you believe would be effective at reaching this targetsegment, and briefly explain why they are a good fit. Please typereply handwritten is hard read