Paper should be about 10 double-spaced, type-written pages or the number of pages to fully explore...

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General Management

Paper should be about 10 double-spaced, type-written pages or thenumber of pages to fully explore the topic. The paper shouldinclude no less than 4 academic sources.

Write an essay on one of the following:
1. Describe the impact of "shifting services” on markingchannels.
2. Describe the impact of "online channels” on marketingchannels.
3. Describe the impact of "globalization” on marketingchannels.
4. Explain how the design and management of marketing channels fitinto the marketing mix of entrepreneurial and start-up firms.
5. Discuss how channel theories, structures, and strategies of thepast apply to the present, and if they will hold in thefuture.
6. Evaluate the role of branding and brands in channel structuresand strategies.
7. Describe the role of culture in channel structures andstrategies.
8. Explain the relationship between multi-channel usage, channelstrategies, and firm strategies.
9. Explain the factors that are impacting the disintermediation ofmarketing channels in some industries.
10. Select a company. Describe how the various distributionchannels are organized. Explain how it compares with competitors.Evaluate the effectiveness and efficiency of its channelmanagement. Detail any recommendations you might have to improvethem.
11. Describe how power retailers impact the contracts in and thestructures of distribution channels.
12. Describe whether a monopolistic manufacturer can increase bothchannel profit and its own profit through the implementation oftrade promotions.

Answer & Explanation Solved by verified expert

3.9 Ratings (614 Votes)

Organisational communication can be defined as a field of communication in which the organisations communicate the organisation outside the organisation Business organisation can be formal as well as informal at the flow of communication can also be formal as well as informal which is flowing through different channels These specific communication can flow downwards upwards and horizontally Technique used in conveyance of the message for the information from center to the receiver inside an organisation with the help of the different channels is called the communication process First leader send a developed an idea which is later encoded into the message and later transmitted to the party See Answer

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